Dildine Leaves Shakespeare & Company; Ball, Bock and Croy to Lead New Season [Berkshire on Stage]
By Larry Murray
Rick Dildine’s six-month tenure at Shakespeare & Company in Lenox was filled with controversy and secrecy as he tried to reign in expenses, redirect energies and reshape the legendary Berkshire institution that has always been valued for the actors who founded it. When the new season was revealed last month, it was more notable for the absence of the company’s regular actors being included than anything else.
A bland marketing campaign has followed, one that is most noticeable for its absence of the usual Kevin Sprague photos which have been a trademark of the company for some 20 years or more. Unimaginative blocks of color were substituted for the lively images that once communicated the essence of each upcoming play. The marketing of company subscriptions has been lackluster as well. The lack of familiar names and images has resulted in some regular subscribers taking a “wait and see” stance to see who the coming season will actually offer on stage. People who do not know how to sell tickets should not be allowed near the marketing budget, they always end up killing ticket sales.