Dollars & Sense: Concert Beer


Lagunitas Wilco Tango  Foxtrot Beer
At music venues, the price of an adult beverage depends on a number of factors, including where you are.

If you were at the Solid Sound Festival at MASS MoCA in North Adams last weekend, you could buy a domestic beer (aka Bud, Bud Lite) for $4; premium beer (Shock Top for me, thanks) was $5.

If you were at Freihofer’s Jazz Fest at SPAC, meanwhile, the same domestic beer cost you $5; premium (mine was Sam Adams on Sunday) was $6. Of course, the big bonus for the jazz fest was that you were allowed to bring your own beverages onto the concert grounds.

But the price varies not just depending on the venue, but also on who’s running the show.

Up at SPAC on Monday – just one day after the jazz fest – the prices were jacked up considerably for Live Nation’s Peter Gabriel concert. For the very same brew that cost $5 just the day before, the price shot up to $8. Same for the premium beers, which put a $9 dent in your wallet. For the math-challenged, that’s a 50 percent increase in MPB (moolah per brew).

Probably the weekend’s best value for what ales you was a super-fine, whopping 22-ounce bottle of limited edition of Wilco Tango Foxtrot from California brewery Lagunitas, that was available for just $7 at the Solid Sound Fest. And, of course, you got to keep the bottle, a very nifty bit of concert memorabilia. You had to move fast on that one, however. They were completely sold out by 2pm on Saturday.

1 Comment
  1. Andy M. says

    Laguinitas products rock! The WTF ale is very good and available locally.

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