July 3rd, 2009, 10:05 am by Greg
July 2nd, 2009, 10:50 am by Greg
Josh Norek is the co-host of the new weekly radio show, “The Latin Alternative,” debuting on WEXT at 8pm on Saturday, July 4.
He’s also the director of the JN Media Group (a bilingual music public relations company), the co-founder of the Latin Alternative Music Conference and a founding member of the Latino-Jewish rap group Hip Hop Hoodios.
While Norek lives and works in Los Angeles these days, his roots are right here in Nippertown.
NIPPERTOWN: How does a kid from Delmar get into Latin alternative music? What was it about the music that first attracted you?
NOREK: I grew up in Slingerlands, or as I call it “Slingerlandia.” My family is Jewish, but I have extended family from Colombia and always embraced español. When I was 14 years old, I started translating Tom Petty and John Mellencamp songs into Spanish for fun. My Spanish teacher at Bethlehem High School, Marta Meacham, encouraged me to mix my love of music with Spanish, but I never thought it would lead to an entire career as a Latin music executive, political activist (I also serve as deputy director of Voto Latino, the Latino youth civic engagement organization co-founded by the actress Rosario Dawson) and recording artist.
Believe it or not, I owe part of my music industry career to growing up in Bethlehem. When I was in 9th grade, I founded a ‘fanzine’ that was a parody of Rolling Stone. It was called ZedNosh, and I somehow conned Bethlehem Central High School to pay for its production. Spin Magazine publisher Bob Guccione, Jr. became a big fan of ZedNosh and I wound up becoming his personal intern at age 17.
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June 12th, 2009, 9:07 am by Greg
WEXT-FM – the official radio station of Nippertown – is about to celebrate its second anniversary of broadcasting next week. But before then, the listener-supported, non-commercial Triple A radio station – that’s adult album alternative, for those of you who don’t know radio-speak – is branching out into something completely different.
Starting on Saturday, July 4, the station will launch a new weekly radio program, “The Latin Alternative,” which will air every Saturday night at 8pm. Focus on crossover-friendly Latin rock, electronica, funk and hip-hop artists, the show will be the first program of its kind in available for national syndication.
“We’ve embraced artists like Manu Chao, Juana Molina, Rodrigo y Gabriela and Los Fabulosos Cadillacs from the start,” says Chris Wienk, WEXT’s program director. “We recognize that Latinos are an important part of the public radio audience, and we also know that non-Latin audiences love the Latin alternative genre.
“When we launched the station in 2007, we were surprised to discover that there were no syndicated Latin alternative public radio shows we could pick up to air. So we thought, ‘Why not create one ourselves?’”
“The Latin Alternative” is co-hosted by two of the genre’s leading experts, Josh Norek (co-founder of the Latin Alternative Music Conference and frontman for Latino-Jewish rap group Hip Hop Hoodíos) and Ernesto Lechner (contributing writer for Rolling Stone and the Los Angeles Times, as well as the author of the book “Rock en Español: The Latin Alternative Rock Explosion”).
The show is broadcast on WEXT (97.7 FM) and streamed on www.exit977.org.
Check back with Nippertown tomorrow for an indepth interview with Josh Norek, Capital Region native and co-host of “The Latin Alternative.”