Wilco Announces MASS MoCA Benefit Concert with Unique Ticketing System

April 10th, 2012, 9:30 am by Greg


WHAT: Wilco Benefit Concert
WHEN: Tuesday, July 31, 8pm
WHERE: MASS MoCA’s Hunter Center, North Adams
HOW MUCH: Name Your Own Price

That’s right, name your own price.

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MASS MoCA and Wilco have announced that the band will perform on Tuesday, July 31, with 100% of the proceeds to benefit the museum. This concert will take place indoors in MASS MoCA’s Hunter Center, which will have a capacity capped at 1,000 in a general admission, standing-room-only configuration.

So how do you get tix? Well, here’s where the creative, outside-the-box thinking comes into play. Tix will be sold through a unique “Name your Own Price” auction/lottery. “It’s an experiment, which we hope proves to be more civilized, more fair, and more fun than the standard mode of ticket sales,” said MASS MoCA director Joe Thompson, “And we hope it brings MASS MoCA the strong charitable support which is at the heart of this special evening.”

The first 500 tickets will be sold to bidders who make the highest offers online over a two and a half day period which begins at 10am on Friday (April 13) and runs through 10am on Monday (April 16). To maximize the chance of getting tickets – and also support MASS MoCA – bidders should make the highest offer they can. Those whose bids are not among the top 500 will still have a chance to score tickets to this performance when their bid is placed into a random lottery. Bidders drawn from a hat will be offered the opportunity to purchase a pair of tickets at the price named on their bid form.

Wilco has hosted its Solid Sound Festival outdoors at MASS MoCA for the past two years. The fest is taking a hiatus in 2012, but will return to MASS MoCA on June 21-23, 2013.