(North Adams, Massachusetts) Residents and visitors alike will be able to take in the Mass MoCA galleries free of charge on Saturday, February 11, 2012, from 11 AM – 8 PM at the museum’s annual Free Day, this year sponsored by Carr Hardware and Berkshire Gas. In addition to complimentary gallery admission, Mass MoCA is offering an impressive full day of activities, performances, and tours, a Mermaid Parade, and even an Elevator Music Festival. Free tours will leave from the lobby every 30 minutes starting at 11:00 AM with the last tour leaving at 6:00 PM. And it will all be capped off by a paid /event, one of their sensational dance parties.
“This is one of our favorite days of the year. Encouraging new visitors to give us a try, welcoming back old friends, and thanking our neighbors for their continued support is a delight. We’re pleased that FREE Day visitors will be among the first folks to see our brand new Sanford Biggers installation in Building 5 which will have just opened on February 5.” – Joe Thompson, Mass MoCA Director