Big change is coming to the Berkshire Museum’s Little Cinema, and it is a sign that mass marketing does not serve all the public, and the growing need to reflect the tastes of a broader section of the Berkshire’s populace. While most of America is going for mass entertainment, the Little Cinema has opted to specialize, and serve the needs of the intelligent, informed and worldly in its film options.
Coming on the heels of its 60th anniversary season, the “little art house of the Berkshries” is entering the next generation of its history with major programming upgrades. These includes a greater selection of films, more showings, the introduction of high definition broadcasts of cultural performances, and the transition to a fully year-round season. Opening Day for the new Little Cinema is this Friday, May 20, with matinee and evening screenings.