While the arts are being hammered particularly hard during the current economic downturn, the Saratoga Performing Arts Center is hoping that perhaps the economy is back on a bit of an upswing.
SPAC officials announced today that attendance for the last weekend’s two-day Freihofer’s Jazz Festival totalled 12,027, which is a one percent increase over the 2008 festival crowd.
That’s right, an increase.
“We are grateful that in these difficult economic times, attendance for the Freihofer’s Saratoga Jazz Festival increased over last year. It’s a result that underscores the strength of the program developed by our partner Danny Melnick, president of Absolutely Live Entertainment, and it also suggests that people are prioritizing quality time and experiences with family and friends, perhaps now more than ever,” said Marcia J. White, SPAC’s President & Executive Director. “It was a weekend of great music, great fun and great memories.”
On the other hand, the fact that attendance was up just a tick from last year is hardly a reason to break out the champagne in celebration. Attendance for the 2008 jazz fest was abysmal – down a whopping 16 percent from the previous year.
And consider this: The attendance of 12,027 – the total spread over two days – is less than half of the people who attend a single sold-out performance at SPAC by such rock bands as the Dave Matthews Band or Phish.
LIVE: Freihofer’s Jazz Festival @ Saratoga